Capture your success equity once. Then re-purpose it across multiple channels and collateral to optimize the use of your content. Your boss will love the way you “amortize” the cost of a single case study across many deliverables. This article includes distribution sources you may not have considered.
Five Tips to Find a PR Superstar Who Gets Your Company in Front of Prospects
I have found that the performance of a tier-one PR professional far outpaces their tier-two colleagues. This article shows you how to identify the tier-one player and avoid spending precious budget dollars on their tier-2 alternatives.
Interview Guide for Marketing and PR Professionals: 10 steps to capture content that earns credibility, trust, prospects and customers
In today's economy, differentiating your products/services and demonstrating their value to prospects is vital to success. This guide shows you how to collect the metrics, quotes and stories that set you apart from your competition.
Other Worthwhile Surveys and Reports
Eccolo Media 2010 B2B Technology Collateral Survey ReportThis Report surveys technology buyers' use of collateral including case studies, white papers, podcasts and videos. It's well worth the read to understand how technology buyers consume, and lend credence to, various collateral.
Inside the Mind of the New Generation of BtoB Buyer
This survey of B2B buyers showcases changes in the sales process. Today's 2.0 buyer is more independent, choosing to seek out volumes of information before they ever talk to a vendor.
2010 Annual Global Opinion Leaders Study-Trust Barometer
This study tabulates the attitudes of people around the globe toward businesses and draws some conclusions from them.