Qwest Communications earned a 2009 Marketing Leadership Council award for their Voice of the Customer program.
I'm proud to have contributed substantial written (dozens of case studies, success stories and booklet) and video content (based on my customer interviews, Point of Reference developed and completed the polished video) to help make Qwest's program succeed.
Sample | Client | Comments |
Case Study | Qwest (NYSE: Q) | This metrics-based case study is available to prospects and customers on Qwest.com. Salespeople also use it during the pre-sales and sales process, in part, to satisfy due-diligence requirements. |
Success Story | Qwest (NYSE: Q) | A 1-page success story creates a warm and fuzzy with small-to-medium-sized businesses. |
Success Story Booklet
| Qwest (NYSE: Q) | Qwest marketers wanted to demonstrate the breadth and competence of their services with existing customers and prospects. Salespeople use it as a leave-behind document. |
Reference Video
| Qwest (NYSE: Q) | I served as interviewer/producer to capture the sound-bite and B-Roll content for this video. Point of Reference did a superb job of completing the polished video. |
Vertical Industry Case Study I partnered with The Optera Group to conduct interviews with Microsoft Dynamics CRM users. From this we developed the core messaging themes and captured specific measurable results. Based on this information I wrote the deliverable.
| Microsoft (NasdaqGS: MSFT) | Microsoft managers wanted to leverage their success in the banking industry to demonstrate their competence in this space to prospects. |
Application Study I interviewed Polycom SMEs to identify central features/benefits messages. I then leveraged case studies to provide real-world proof points supporting each message.
| Polycom, Inc. (NasdaqGS: PLCM ) | I wrote this application study to demonstrate Polycom's history of success in implementing its products in the media space. |